Luxury Furniture Meets Customization

Branding for a Scalable Business Model

Wriver is a new online and offline brand from Alsorg that offers exquisite, high-quality furniture and accessories with a strong emphasis on timeless design and exceptional craftsmanship. The brand is driven by a passion for materials and refined textures and is dedicated to providing a unique and personalised shopping experience through mass customisation. Customers are motivated and inspired by Wriver's attention to detail and commitment to quality, making it the go-to destination for those seeking magnificent and customised home decor solutions.


The brand name "Wriver" was arrived with inspiration from the character of a flowing river. The name represents the brand as the estuary, a blend of refined aesthetics, international technical expertise and years of experience in crafting personalized spaces. The brand embodies the essence of a flowing river, symbolizing constant movement and evolution to meet the ever-changing needs of its customers through mass customization.

Massive Transformative Purpose

Wriver's Massive Transformative Purpose (MTP) "Inspire to Empower", was created through a day-long workshop with the brand's four promoters. The exercise aimed to uncover the brand's "why statement," empowering interior designers and architects with inspiring and innovative designs made with expert craftsmanship. The brand intends to support their clients in difficult and challenging times, as well. The MTP was created to reflect the brand's core mission and drive towards empowering their audience with their unique design solutions.


The Wriver logo was designed to embody the brand's core values of quality, luxury, design, and craftsmanship. The design elements were inspired by the fluid movement of a river, reflected in the furniture through its stitch work, shapes, and forms. The logo showcases the brand's commitment to creating furniture that not only looks magnificent but also provides a sense of fluidity and movement. The use of flowing lines, curves and ripples in the logo symbolizes the brand's focus on creating products that are not only beautiful but also practical and functional.

Brand Archetype

The creator archetype for Wriver was carefully crafted through a thoughtful process of brand exploration and discovery. By understanding the essence of the brand and its unique offerings, the characteristics of the creator archetype, such as innovation, craftsmanship, and artistic expression, were identified as core elements that resonate with Wriver's values and vision. This archetype perfectly reflects the brand's commitment to quality, luxury, and original design, positioning Wriver as a creative force in the industry.


For the brand Wriver, deliberate typefaces were chosen to reflect its luxury and quality-focused personality. The typefaces were selected to convey a sense of sophistication and elegance, while also ensuring legibility and readability across various applications, such as website, packaging, and advertising. The chosen typefaces complement the brand's visual elements, such as the logo, and reinforce the message of high-end design and craftsmanship.

Brand Expression

The Wriver brand expressed itself in a consistent and sophisticated manner through its print and social media communications. The use of deliberate typefaces, inspired by the flow of a river, conveyed the brand's focus on quality, luxury, design, and craftsmanship. The visual elements of the logo, such as the flowing lines and ripples, were carried through to print and digital to reinforce the brand's design language. Wriver's visual communications effectively conveyed the brand's unique personality and message, inspiring and empowering its target audience of interior designers and architects.