Brand Consultancy
Branding psychology involves understanding how consumers process visual and verbal information, how they form attitudes and perceptions, and how they make decisions.
Playbook-Intuition
People think the world is rational, but emotions fuel us.Â
Emotions guide our thoughts and actions, not the other way around. Emotions influence how we perceive and process information.Â
We feel before we think.Â
In fact, we feel in order to think.”
~Descartes’ error, Antonio Damasi
“Emotion, intuition, long-term memories and unconscious motivations make up as much as 80 per cent of our decision-making processes.Â
That leaves just 20 per cent for logic to battle over.”
~Kevin Roberts, Saatchi & Saatchi
Framework-Purpose
The Golden Circle-Behaviour of successful organisations
The Golden Circle focuses on the three key elements that drive the behaviour of successful organisations and leaders: Why, How, and What. It emphasises the importance of starting with the "Why" and working backwards to the "What" and "How" to create a sense of purpose and loyalty that sets an organisation apart from its competitors.Â
People don’t buy what you do; they buy why you do it.Â
Telegraph-Personification
The Golden Circle-Behaviour of a successful organisations
A brand is a personification of a product, service or even an entire company.Â
Like a person, it has a name, personality, character and reputation.Â
Like a person, you can respect, like and even love a brand. You can think of it as a deep personal friend or mere acquaintance.Â
Like you like to be around some people and not others, there are brands that you warm to and others that you do not.Â
People have character, and so do brands.
Our Process
RESEARCH
Internal Research
Industry Research
Competitor Research
Customer Research
VALUE CREATION
Generate Business Models
Define Value Propositions
Customer Empathy Mapping
Product-Solution Fit
Product-Market Fit
CONSTRUCT
Brand Positioning
Creative Platform
Brand Architecture
Brand Profiling
Brand Story
EXPRESSION
Identity & Design Systems
Communication Platform
Behaviour Framework
Creative Brief
Case Studies
Exploring Success Stories: A Compilation of Comprehensive Work and Impactful Results