Brand Consultancy

Branding psychology involves understanding how consumers process visual and verbal information, how they form attitudes and perceptions, and how they make decisions.


People think the world is rational, but emotions fuel us. 

Emotions guide our thoughts and actions, not the other way around. Emotions influence how we perceive and process information. 

We feel before we think. 

In fact, we feel in order to think.”

~Descartes’ error, Antonio Damasi

“Emotion, intuition, long-term memories and unconscious motivations make up as much as 80 per cent of our decision-making processes. 

That leaves just 20 per cent for logic to battle over.”

~Kevin Roberts, Saatchi & Saatchi


The Golden Circle-Behaviour of successful organisations

The Golden Circle focuses on the three key elements that drive the behaviour of successful organisations and leaders: Why, How, and What. It emphasises the importance of starting with the "Why" and working backwards to the "What" and "How" to create a sense of purpose and loyalty that sets an organisation apart from its competitors. 

People don’t buy what you do; they buy why you do it. 


The Golden Circle-Behaviour of a successful organisations

A brand is a personification of a product, service or even an entire company. 

Like a person, it has a name, personality, character and reputation. 

Like a person, you can respect, like and even love a brand. You can think of it as a deep personal friend or mere acquaintance. 

Like you like to be around some people and not others, there are brands that you warm to and others that you do not. 

People have character, and so do brands.

Our Process


Internal Research

Industry  Research

Competitor Research

Customer Research


Generate Business Models

Define Value Propositions

Customer Empathy Mapping

Product-Solution Fit

Product-Market Fit


Brand Positioning

Creative Platform

Brand Architecture

Brand Profiling

Brand Story


Identity & Design Systems

Communication Platform

Behaviour Framework

Creative Brief

Case Studies

Exploring Success Stories: A Compilation of Comprehensive Work and Impactful Results

Luxury Furniture Meets Customization

Branding for a Scalable Business Model

Building a Unified Brand Identity

Corporate Branding for Kedia Group of Companies

Handmade with precision, for visionaries

Branding for a Luxury rug maker